"You can no longer identify yourself solely as a member of an individual tribe, but as a citizen of a nation of one people"
- Idowu Koyenikan
THE MEANING BEHIND THE NAME
ROHO WEAR was started as a brand that encourages Africa's cultural ambassadors in this diaspora to represent their heritage in a simple, yet bold manner. We aim to make it as easy as possible to spread African culture to the world while representing our roots #REPROOTS.
ROHO, directly translated from Swahili, means Spirit. In addition, different iterations of the word Roho also translate to spirit/soul in several other African languages. As African's, we carry the spirit of Africa everywhere we go and in all that we do.
Our logo was inspired by the Ghanaian adinkra symbol Ese Ne Tekrema, which directly translates to the teeth and the tongue. In order to ingest food, the teeth and the tongue must work together. In the same way, all Africans, regardless of country or tribe, are one family and must work and build together.
We want to thank you, Africa's new cultural ambassador's, for spreading the beauty of our culture and everything that comes with it.
We designed each product with inspiration from different African countries. To learn the story behind each of our products, visit the store.
Breast cancer is the leading cause of cancer mortality among women in developing countries. Early detection, diagnosis, and treatment is rarely performed in low to middle income countries. In these countries, breast cancer is usually diagnosed at late stages when the cancer has already invaded other organs.
With the help of Breast Cancer Initiative East Africa (BCIEA), each AFRIQ – ROSE bracelet purchased contributes to supporting women impacted by breast cancer in East Africa. The proceeds from this bracelet also contribute to promoting breast cancer awareness in rural East African communities.
BCIEA was formed to increase breast cancer survival rates in the most neglected communities in East Africa. BCIEA ensures that no one faces breast cancer helplessly alone through advocacy, awareness, education, and treatment.